He would go on to launch an international fitness brand while becoming known as the father of bodybuilding. World Gym and the modern fitness revolution can be traced back to the glory days of Muscle Beach in Los Angeles, California. In 1976, Joe Gold opened a small gym filled with custom-made equipment.
Shop the official World Gym clothing range from sportgim. This is the exact same product you will find for sale in the Worlds Gym's located in America. Purchase a piece of iconic bodybuilding history and wear your Wolrd Gym vest or T-Shirt with pride